About

Gro3X, Inc. is located in Charlotte, NC and was founded in 2019 by Norbert Ulmer, MBA, MA. We are a marketing and business development agency and Design Memorable Experiences. We focus on people, their behavior, preferences, and choices. Our clients are dental labs, dental offices, and dental manufacturers who care about the way they engage with their clients.

During his ~30 years in the dental industry Norbert has worked for KaVo, Sirona, DentaTrust, and Dentsply Sirona. He worked as a territory sales rep in the United Kingdom, Area Sales Manager for Southeast Asia, CEREC Product Manager for Italy, and started Sirona's lab business. In 2001 he transitioned from Sirona in Bensheim, Germany to Sirona USA in Charlotte, NC.

During his career he had a variety of roles such as Product Manager, Marketing Manager, Director of Sales & Marketing, etc. He built Sirona's lab sales team and was instrumental in the development of CEREC inLab, inEos, infiniDent outsourcing service and CEREC Connect. He also co-founded DentaTrust, LLC the first US dental laboratory focusing entirely on digital impression dentistry using CEREC Connect. After Sirona's merger with Dentsply, Norbert was Director of Marketing for Dentsply Sirona's entire US lab business.

Norbert holds a Bachelor's Degree in International Marketing from Baden-Wuerttemberg Cooperative State University, an MBA in General Management with a specialization in China studies from The Berlin School of Economics & Law, a Master of Arts in Philosophy, Politics, and Economics from Ludwig-Maximilian University in Munich as well as a Certificate in Behavioral Economics from Yale School of Management.