About Gro3X

Gro3X, Inc. was founded in 2019 by Norbert Ulmer, MBA, MA. The company is located in Charlotte, NC.

We are new, ambitious and disruptive. We test, validate, develop, and market digital dental workflows. Our main brands are the Gro3X Design & Fabrication Service, Gro3X Clear Aligners, and the Gro3X Digital Impression Unit. We furthermore carry a select range of dental supplies from esteemed brands such as Aidite, Harvest Dental, and pro3dure medical.

While workflows are what we provide, engaging with people is what we do! We like to think of ourselves as your creative & agile partner for growth. Our goal is to design memorable experiences that create opportunities, cost-savings, and growth for dental labs and dental offices.

Many established dental companies focus on structure, processes, and profit maximization. Gro3X focuses on people, passion, and purpose maximization.




About Norbert

During his ~30 years in the dental industry Norbert has worked for KaVo, Sirona, DentaTrust, and Dentsply Sirona. He worked as a territory sales rep in the United Kingdom, Area Sales Manager for Southeast Asia, CEREC Product Manager for Italy, and started Sirona's lab business. In 2001 he transitioned from Sirona in Bensheim, Germany to Sirona USA in Charlotte, NC.

Norbert was instrumental in the development of CEREC inLab, inEos, infiniDent outsourcing service, and CEREC Connect digital impression service. He also co-founded DentaTrust, LLC in 2009, the world's first dental lab focusing entirely on digital impression dentistry. After Sirona's merger with Dentsply, Norbert was Director of Marketing for Dentsply Sirona's US lab business.

Norbert holds a Bachelor's Degree in International Marketing from Baden-Wuerttemberg Cooperative State University, an MBA in General Management with a specialization in China studies from The Berlin School of Economics & Law, a Master of Arts in Philosophy, Politics, and Economics from Ludwig-Maximilian University in Munich as well as a Certificate in Behavioral Economics from Yale School of Management in New Haven, CT.



Norbert was featured in:
Who's Hot
JDT's Who's Hot in 2019 


Voice From The Bench

Voices From The Bench
Episode 168 - June 14th, 2021


JDT Feature

JDT Feature Article
June/July 2021
pgs 12-14