About Gro3X

Who we are! What we believe! What we do!

Our mission is to create enjoyable, personal & economic growth for our partners and Gro3X.

We empower dental professionals to enhance patient smiles with state-of the art, premium orthodontic retainer services and digital workflow dental supplies.

Our partners are dental professionals, e.g. dental technicians, dentists, industry partners, etc.

We generate growth through providing marketing expertise, education, time savings, and cost savings. 

Gro3X, Inc. was founded in 2019 by Norbert Ulmer and is located in Charlotte, NC.

We Design Memorable Experiences by focusing on People, Passion, and Purpose.

We believe that our activities and partnerships should be based on enjoyable and harmonious relationships that might bring a little bit of happiness into the world and our lives.

We have identified various social responsibility initiatives where we feel Gro3X can make an impact today. We plan to further expand our activities as we continue to evolve. 


Sasha Der Avanessian, Founder & CEO of Harvest Dental at NADL Vision 21 Meeting in 2021



About Norbert

During his ~30 years in the dental industry Norbert has worked for KaVo, Sirona, DentaTrust, and Dentsply Sirona. He worked as a territory sales rep in the United Kingdom, Area Sales Manager for Southeast Asia, CEREC Product Manager for Italy, and started Sirona's lab business. In 2001 he transitioned from Sirona in Bensheim, Germany to Sirona USA in Charlotte, NC.

Norbert was instrumental in the development of CEREC inLab, inEos, infiniDent outsourcing service, and CEREC Connect digital impression service. He also co-founded DentaTrust, LLC in 2009, the world's first dental lab focusing entirely on digital impression dentistry. After Sirona's merger with Dentsply, Norbert was Director of Marketing for Dentsply Sirona's US lab business.

Norbert holds a Bachelor's Degree in International Marketing from Baden-Wuerttemberg Cooperative State University, an MBA in General Management with a specialization in China studies from The Berlin School of Economics & Law, a Master of Arts in Philosophy, Politics, and Economics from Ludwig-Maximilian University in Munich.

He holds a Certificate in Behavioral Economics from Yale School of Management in New Haven, CT as well as a Certificate in Behavioral Economics from Harvard Business School.



Norbert was featured in:
Who's Hot
JDT's Who's Hot in 2019 


Voice From The Bench

Voices From The Bench
Episode 168 - June 14th, 2021


JDT Feature

JDT Feature Article
June/July 2021
pgs 12-14 


Education Is My Passion!