About Gro3X

Gro3X, Inc. is a SMILE COMPANY. We provide value-offerings that enhance smiles, oral health, and the economical wellbeing of patients, our clients, and our partners.

The company was founded in 2019 by Norbert Ulmer and is located in Charlotte, NC.

Some of the things we do:
- We test, validate, and market digital dental workflows.
- We partner with industry experts for synergies.
- We provide marketing expertise & education.

Our main Gro3X products and services include:
- Orthodontic clear aligners 
- Intraoral scanners for digital impression taking 
- Design & Fabrication Service, e.g. for C&B, Digital Dentures, etc.

We partner closely with Aidite, Harvest Dental, and pro3dure medical.

We focus on: People. Passion. Purpose Maximization.




About Norbert

During his ~30 years in the dental industry Norbert has worked for KaVo, Sirona, DentaTrust, and Dentsply Sirona. He worked as a territory sales rep in the United Kingdom, Area Sales Manager for Southeast Asia, CEREC Product Manager for Italy, and started Sirona's lab business. In 2001 he transitioned from Sirona in Bensheim, Germany to Sirona USA in Charlotte, NC.

Norbert was instrumental in the development of CEREC inLab, inEos, infiniDent outsourcing service, and CEREC Connect digital impression service. He also co-founded DentaTrust, LLC in 2009, the world's first dental lab focusing entirely on digital impression dentistry. After Sirona's merger with Dentsply, Norbert was Director of Marketing for Dentsply Sirona's US lab business.

Norbert holds a Bachelor's Degree in International Marketing from Baden-Wuerttemberg Cooperative State University, an MBA in General Management with a specialization in China studies from The Berlin School of Economics & Law, a Master of Arts in Philosophy, Politics, and Economics from Ludwig-Maximilian University in Munich.

He holds a Certificate in Behavioral Economics from Yale School of Management in New Haven, CT as well as a Certificate in Behavioral Economics from Harvard Business School.



Norbert was featured in:
Who's Hot
JDT's Who's Hot in 2019 


Voice From The Bench

Voices From The Bench
Episode 168 - June 14th, 2021


JDT Feature

JDT Feature Article
June/July 2021
pgs 12-14