Welcome

Introduction

About Gro3X

• Evolve!
• Survive!
• Grow!

Superheroes in the Making

• Pick your Superpowers!
  
• Early Mover Advantage!

Superfounders & Unicorns

• Definition
• Summary
• Characteristics

SuperLabs

Break-Out:

• Form two groups
• Apply characteristics to a small size dental lab!
• Share your definition

Elevator Pitch

Elevator Pitch:

• An elevator pitch is a max. 30-second, persuasive introduction to spark interest in what you do.
• Examples
• Formula

Re-Introduction

Break

Case Photography

• Matt McGraw

Lunch

Content Creation

Social Media Posts:

• Copy
• Visuals
• Tag-Line

Create Your Own Content

Social Media Content:

1. Copy, for one week, month, year.
2. Visuals
3. Tag-Line

Web-Presence

Sites

• Web-sites
  • IDT Dental Laboratory
  • Prestige Dental Laboratory
  • Winter Springs Dental Lab
  • Gro3X
• Landing pages

2:00 - 3:00 pm

Leverage

Aidite Cloud:

• Pricing
• Portal

Meet John:

• GetMagic
• Google Meet
• Google Sheets

From Startup to Exit

Break

Walk to Restaurant

Meet in Lobby by 6:45 pm
0.4 miles, 9 min walk
Havana Vieja
944 Washington Ave,
Miami Beach, FL 33139

Experiment

Recap Day 1

• Tools

Turning Tech into Emotion

• Reframing: Turns the projector into a poetic time machine.
• Evoke Emotion: “Carousel” stirs nostalgia, unlike the functional “wheel.”
• Symbolism: It reflects life’s cycles and cherished memories.

Context:
The Magic Wand of Perception

Rory Sutherland:

• Perception Shapes Value: Customer experience can be transformed by shaping perception, not just by improving the product.
• Context Creates Magic: Marketing that leverages context adds subjective value beyond tangible features.

Feelings:
The Only Impressions that Last

Maya Angelou:

• "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Entering Comfort Zones

Marketing Salience leads to Brand Salience:

• Marketing is the oxygen of a business—essential for brand salience and trust. Since people buy from those they know and like, consistent marketing keeps a business visible and competitive. Cutting it off leads to fading awareness and lost opportunities, while sustained efforts drive long-term success.

Summarize:

Break-Out:

• Form two teams and summarize the three messages into to one concise marketing definition! (10 min)

FTC Compliance

Federal Trade Commission:

• Fair competition
• No market manipulation.
• No false or unsubstantiated claims.

Gro3X Marketing Agency

• Agency Services

Break

• Group Picture

Aidite New Product Update

• Thomas Heusing

More Tools

• Generative Videos

AI-ASSISTANT

EMAIL-BLASTS

PRINT-ON-DEMAND

Mental Accounting

Expenses or Investments?

• Growth Budget (3.5% of revenue)

Amplifiers

Merchandise and Stickers

• It works!!!
• Stickers

Automations

• Arrival Notifications (Google Sheets)
• Google Review requests
• Welcome letter (new customers)
• Awareness campaigns (existing customers), e.g. Aidite Cloud
• Digital ads campaigns
• Funnels
• VoiceAI
• ChatBots

Apps

• ChatGPT
• HubSpot
• Photoroom
• Google Meet
• Google Sheets
• Google Drive
• Loom
• CapCut
• Mimic

Virtual Photo & Video Shoots

• Fal.ai (FluxLora)
• HeyGen

Video Courses

• Online Courses