Gro3X Marketing Summit
Welcome to the Gro3X Marketing Summit
It took me less than 20 min. to make the following explainer video! Wanna learn more? Then you are at the right place!!!
Google vs. ChatGPT - A Brief Explainer Video:
Video Tutorials
Who & What Influences My Marketing-Thinking?
Behavioral Economics and Daniel Kahneman:
My Learnings: It is not how we actually "EXPERIENCE" experiences that determine our future memory of an experience. It is the way how we "PERVCEIVE" experiences, that determines how we remember experiences.
Prospect Theory - Developed by Daniel Kahneman and Amos Tversky, explained by Robert Schiller (Yale University)
My Learnings: "Prospect Theory" describes how people value losses more than equivalent gains, relative to an imaginary "reference point". This phenomenon is also known as "loss aversion". It explains why consumers are often satisfied with a status quo, indifferent to an improvement/upgrade, and scared about losing the current solution that they know and use. In marketing & advertising this means that we need to create messages in context to a "reference point" and that focusing on potential losses might be more effective than messages that focus on potential gains.
Logic Kills Magic - Rory Sutherland:My Learnings: Marketing creates and optimizes for "PERCEPTION" (emotions), and not for "REALITY" (facts).
Creating a Deeper, a Sentimental Bond - "Don Draper" from the AMC Television Series "Mad Men":
My Learnings: People will forget what you say, they will forget what you did, but they will never forget how you made them feel. (Maya Angelou)
The Prisoner's Dilemma - Merrill Flood and Melvin Dresher
My Learnings: Cooperation is my goal. "Tit-for-Tat" is my strategy.
Resources: