Marketing Salience
Our Marketing Goal is to "Enter The Comfort Zone" of our Future Customers.
Our goal is long-term. Our goal is strategic. We know that all of our future customers are currently purchasing happily from other dental supply companies, and it would take way too much effort to break them away from them. And even if we were able to do so, then it would not be for long.
However, we know that there will come a time when they become susceptible to a change, and we prepare for that moment. In order for them to choose Gro3X over any other supplier requires that we enter their comfort zone. We need to change their perception about Gro3X from being a stranger, to being an option. And that's we focus on Marketing Salience!